Reuben Aziz - Dior (Single)

Picture Credit: Joe Magowan

Reuben Aziz Returns to His Roots with New Single ‘Dior’.

Southampton-born, London-based artist Reuben Aziz is back with ‘Dior’—a sun-drenched blend of rap and R&B that taps into the core of his signature sound. Known for his breakout track ‘find u’, which has racked up over 5 million streams, Reuben continues to carve his own lane with his signature sped-up vocals and soulful hooks.

On ‘Dior’, he leans into his “lover boy” persona, opening with the standout line “Dior bag, I adore you,” and delivers a love story free from the toxicity often found in modern R&B. The track, produced by TOBISWAG (Kairo Keyz), is smooth, romantic, and unapologetically heartfelt.

Speaking on the release, Reuben shares: “I had that opening line before I even had the session booked. I knew it had to lead the song. I’m a 90s music head, and blending rap and R&B just feels like second nature to me.”

At just 21, Reuben’s already worked with names like Backroad Gee, Unknown T, and Camo31, while also landing support from big tastemakers and co-signs from the likes of Stormzy and Clint (Corteiz). His debut project how did we end up here dropped in 2024, but ‘Dior’ feels like a full-circle moment—equal parts polished and personal.

With more music, visuals, and surprises on the horizon, Reuben Aziz is one to keep firmly on your radar.