UMI - 10AM (Official Video)

UMI Radiates Blissful Love in New Single “10AM”.

Rising R&B artist UMI returns with “10AM”, a dreamy new single that captures the warmth of love’s quietest moments. Released via Epic Records, the track is a soft, soulful nod to hazy Sunday mornings and the kind of romance that feels like home.

Written by UMI and produced by longtime collaborator V-Ron, “10AM” floats with the influence of legends like Sade and Lauryn Hill. Her velvety vocals and tender lyricism create a sonic love letter—one that’s brought to life in the accompanying music video. Featuring three real-life couples (all friends and fans of UMI), the video offers a raw, intimate look at love in its many stages.

“10AM is the feeling of bliss—to me, that is love,” UMI explains. Inspired by a friend’s simple answer to how they knew they were in love, the track is a celebration of presence and emotional stillness.

Following her recent collab with 6LACK on “HARD TRUTHS” and a series of shows across Asia, “10AM” marks a serene and soulful new chapter in UMI’s evolving sound—and cements her place as one of the most emotionally resonant voices in today’s R&B landscape.